https://meredithmathews.com/projects daily 1.0 2022-11-11 https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515980873601-C78UW5KHVQLL6AQ20EGZ/owens-pi-logo-black.png Portfolio PI COMPANY LOGO Client: Owens Investigations Logo Designer & Web Content Consultant: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515981222690-YARCJRPW1BMN3KR799V8/HPB-press-hangtag.png Portfolio MERCHANDISE LINE IDENTITY Client: Half Price Books Creative Director: Meredith Mathews Art Director: Joshua English Illustrator: Boyd Shappire https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514833705111-2H7V522K1DNOCLPNRD1S/TXB-stamp.jpg Portfolio LOGO REDESIGN | Client: Texas Bookman | Creative Director: Meredith Mathews | Art Director: Jim Brooks https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515982055558-K8KZ3QZVMTR23H7H6QT0/fret-knot-logo.png Portfolio COMPANY NAME & LOGO DESIGN Client: Fret Knot Event Planners Creative Director, Copywriter & Designer: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515877215174-2I80RI8PVUWS6D0LVJVR/singleteatin.jpg Portfolio LOGO DESIGN & PRODUCT PACKAGING CONCEPT | Client: Sterling Tea | Creative Director & Designer: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514672477528-SXD17ZVSM3EHS3N1E6LE/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514672355113-DO8HPC5KAW6LZVX22ZK6/HPB_StoresDetail-ShopThisStore+copy.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514670971395-GV1HDVOUQW1P69KXCT9Y/homepage-textbook-sweatshirt.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514672540817-V5HI1YVP4RTYR9XLT6UV/HPB_Stores_0003_Tiles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514672506119-XIFHDCSTIA7TIXL7KTRG/HPB_Product+Detail+Page_0010_Track+Listings+Section.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514672406063-1ZVJF720VUXIB9SSJJHJ/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514672227686-L17Y68P21IM92MQJAF6P/HPB_Homepage-CartFlyout-Empty.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514670923500-B90RG5YCT4CWQU37AUTW/responisive-web-redesign-2014.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514672428537-8YJN08CKMJCLALZCT5QL/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514672271787-Z200SAS15Q0KSUSZX2QI/HPB_StoresDetail-AboutTheStore-V2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1519381562385-650HTT1HXHWWEYCMEM4O/Earth18shirt.jpg Portfolio EARTH DAY 2018 T-SHIRT | Client: Half Price Books | Creative Director, Designer & Illustrator: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815872663-VZQZY46SNXU7WFLVXOCP/GC-Holiday.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815863641-55YOYT2UYU68EP0ZEFP7/GC-cuppatea.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815871183-X6GDGH843U5RP2MQONNS/GC-Movie.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815865665-AZI30RBWWG4R76WBAVMR/GC-groovy.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815861767-SB0PTK7FG1XW97CC6CEJ/GC-booklover.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815865661-9GS9H9UIY16WE9YZHJPD/GC-oldtele.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815862150-8FDFLPLUREYF3P161VFR/GC-teacher.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815866512-NW1LJC1CRVPXCLRG9UBI/GC-vinyljoy.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815867571-EPXHWQP5U9TKFKQT8QTI/cassette.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815871188-2ZMYJWTOXLS0Z5P7AGM9/GC-Owl.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514815869225-J3UAYYVV2WKGJJFLJ4KQ/GC-DadsDayArt.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515642063677-UKM1CTA531K9K4VZD1I2/movie-reel-shirt.png Portfolio T-SHIRT DESIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Joshua English | Illustrator: Boyd Shappire https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515532720108-OBD8ZES8BOJUAC2DF01L/CassetteTote.jpg Portfolio REUSABLE TOTE BAG | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Awards: PRINT Magazine Regional Design Award 2016 + In-House Agency Forum (IHAF) Silver 2016 https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1534477548793-UWHTKCS2ETJLBDGIBFJ7/bannedbks-buttons-4.png Portfolio BANNED BOOKS AWARENESS WEEK 2018 BUTTONS | Client: Half Price Books | Creative Director & Designer: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1534477056203-7FO6LYDRYGIIY0CK3S3D/litmonth-buttons-mock.png Portfolio LITERACY MONTH 2018 BUTTONS | Client: Half Price Books | Creative Director & Designer: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515641645388-NJ2RELAHB8MDWRP5NYFC/buttons-4pack-mockup.png Portfolio BUTTON 4-PACK & PACKAGE DESIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Joshua English | Illustrator: Boyd Shappire https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515642305739-IHKRDFF9QY8N6H3AXQBZ/totebagleatherette.jpg Portfolio TOTE PLUS VEGAN LEATHER DESIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Joshua English | Illustrator: Boyd Shappire https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514845913409-X2TKGD4BXXK86AV6KAON/tin-mug-mockup.jpg Portfolio ENAMEL TIN MUG DESIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Joshua English | Illustrator: Boyd Shappire https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515533584489-DVBMFBMXDC01FLMV7JKC/pencils.jpg Portfolio COLORED PENCILS RULER BOX PACKAGE DESIGN | Client: Half Price Books | Creative Director, Art Director & Copywriter: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515440794291-SYXGIAXKL1QE4C7TCVY7/HPB%E2%80%93FathersDay2016-30x40-Banner-sm.jpg Portfolio FATHER'S DAY 2016 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Award: Dallas ADDY Silver POP https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515440250095-Q9YRGL9LOS1JGTF9MYTJ/MothersDay2017-Banner-sm.jpg Portfolio MOTHER'S DAY 2017 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515441510988-CU9LQA9I3B4L7OQMXYO6/pophits-dadsDay17-sm.jpg Portfolio FATHER'S DAY 2017 POP BANNER | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director & Copywriter: Mark McKenzie | Awards: 2018 IHAF Gold Environmental Point of Purchase https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1534475777247-PR16I69UHR5GW80EX8HO/BBAW18-sign-love-to-read.jpg Portfolio BANNED BOOKS AWARENESS WEEK 2018 POP | Client: Half Price Books | Creative Director, Copywriter & Designer: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515468759654-FCP32X0H51QBX7I7A2VT/delete-poster.jpg Portfolio BANNED BOOKS AWARENESS WEEK 2006 POP + COMPANION WEBSITE | Client: Half Price Books | Copywriter: Meredith Mathews | Art Directors: Jim Brooks & Meredith Mathews | Award: Dallas ADDY Silver 2007 + Silver w3 Award https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515441650968-YX56A18PK2E1EO3FE82T/FathersDay2015-Banner-sm.jpg Portfolio FATHER'S DAY 2015 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515441093683-OX1GT26WKDZ0EMSE5AH3/HPB-Holiday2016-Banner-sm.jpg Portfolio HOLIDAY 2016 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Copywriter: Meredith Mathews | Awards: Dallas ADDY Silver POP + PRINT Magazine Regional Winner https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515464187957-HADO5DP59EGUFXZLST2L/HPL17sign-sm.jpg Portfolio BOOK DRIVE 2017 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Copywriters: Meredith Mathews & Mark McKenzie https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515441314682-N5NENF6VVTOQUPF1KXKZ/Holiday2017-Banner-sm.jpg Portfolio HOLIDAY 2017 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Awards: 2018 IHAF Silver Environmental Point of Purchase https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515469247199-MVDKTL1Z0948P310K080/EarthDay2017sign.jpg Portfolio EARTH DAY 2017 SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Directors & Copywriters: Mark McKenzie & Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515466003858-TQDNHFTOBGW2DJI1GMBS/buy2006-copywriting-textbook.jpg Portfolio BUY-BACK CAMPAIGN POP | Client: Half Price Books | Creative Director: Allyson Bradley | Art Director: Jim Brooks | Copywriter: Meredith Mathews | Awards: Retail Advertising & Marketing Gold Award for Best In-Store Communication 2007 + Featured in P.O.P. Design Magazine + Featured in textbook Copywriting: Successful Writing for Design, Advertising and Marketing by Mark Shaw, published 2009 | More copy samples from this campaign available upon request. https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515441989454-BL3D1JKB40A648W8T8GL/HPBmoms14_sm.jpg Portfolio MOTHER'S DAY 2014 POP SIGN | Client: Half Price Books | Creative Director, Art Director & Copywriter: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515441846296-XKEJN2BD71K18ON6GZDU/MothersDay2015-sm.jpg Portfolio MOTHER'S DAY 2015 POP SIGN | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director & Copywriter: Mark McKenzie | Award: In-House Agency Forum Silver https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515442175015-9CSX3YBZT5XDLFLH1BJ7/BBAW-poster-cropped.jpg Portfolio BANNED BOOKS AWARENESS WEEK 2005 POP | Client: Half Price Books | Copywriter: Meredith Mathews | Art Director: Jim Brooks | Award: Retail Advertising & Marketing Gold Award, Best In-Store Communication 2005 https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515440054016-LLYJ95SCRSDNCYLS4W0Y/dads-banner30x40-sm.jpg Portfolio FATHER'S DAY POP SIGN | Client: Half Price Books | Creative Director, Art Director & Copywriter: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515440412819-SO97ROOQL8D4MW9Q2KXA/HPB_Holiday15-Banner-30x40-sm.jpg Portfolio HOLIDAY 2015 POP BANNER | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516299800137-8072UCA7OMAX1GZVFI00/2016-Cal-thumb.jpg Portfolio 2016 Books Can Take You Places Calendar | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Copywriter: Mark McKenzie | Copy Editor: Meredith Mathews | Research: Julie Stafford https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515984263733-TMO68P8OY17VUFCLOBIS/PHS-brochure-flat.png Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515805787245-SGEKLXJBCYKBBP72Q5BJ/wcg-spread.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515728276602-XAHG1GGWTB92BHRPR567/HGG17-thumbnail2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515727904022-4UZGAPWGZH1ZXTENJC4T/gift-guide2017-keyimage.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515726419574-TVGJEZ0BBML9W2M7PMQM/assorted-calendars.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516299731163-3PFVTUQJHRKJNW1A8EYW/2017-Cal-thumb.jpg Portfolio 2017 Totally Random Lists Calendar | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Copywriter: Mark McKenzie | Illustrator: John Dykes | Awards: PRINT Magazine Typography & Lettering Award + PRINT Magazine Regional Design Award https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515728263085-TBPIT8NR2PQIM4UKZZ6M/HGG16-thumbnail2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515728259987-7RCPF2WOYQGSECIZ7207/HGG15-thumbnail2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516300176259-BW52SJ5P49UJR0LONQMP/2012-Cal-thumb.jpg Portfolio 2012 Fortieth Anniversary Calendar | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Jim Brooks | Production Artist: Anthony Muelle | Copywriter: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516299908249-ZYIOAST5ORLHC7JS417Y/2015-Cal-thumb.jpg Portfolio 2015 Books Authors Read Calendar | Client: Half Price Books | Creative Director: Meredith Mathews | Art Directors: Aleks Hadden & Josh English | Copywriter: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516299658369-APB4SGY7J541NA059CQW/2018-Cal-thumb.jpg Portfolio 2018 All Things Printed & Recorded Calendar | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director & Copywriter: Mark McKenzie | Awards: IHAF Silver Sales Collateral https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516300054420-INZEU5Q0E88V61DG3050/2014-Cal-thumb.jpg Portfolio 2014 Read More Calendar | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Jim Brooks | Copy Editor: Meredith Mathews | Research: Julie Stafford https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516311475602-JU2H7RNY7V8WESQ6IAOA/outdoor-getaspine-2016.jpg Portfolio BRAND AWARENESS OUTDOOR AD | Client: Half Price Books | Creative Director: Meredith Mathews | Copywriter: Allyson Bradley | Art Director: Mark McKenzie https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516311399507-2QA9H5Q531H8VK1I3KK4/outdoor-TX-cashforbooks.jpg Portfolio OUTDOOR AD CAMPAIGN SERIES | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516311527394-2Y1VHS40ANXUA7LNZJ12/billboard-TCS-charlotte.jpg Portfolio NEW STORE OPENING AWARENESS OUTDOOR AD | Client: The Container Store | Copywriter: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516311374069-KRTZH68W9KRLW0TU2GTD/outdoor-poster-board-KY-hotnewbooks.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516311493028-23C3ZW9F63WPT9ITDL1P/outdoor-sale-2016.jpg Portfolio SALES PROMOTION OUTDOOR AD | Client: Half Price Books | Creative Director: Meredith Mathews | Copywriter: Allyson Bradley | Art Director: Mark McKenzie https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516311390169-BV85ZYICHPKK5ICEMU71/outdoor-GA-coolcollectibles.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312431700-TWE6WRTYR86I4TY372YG/summer-mailer-2017.jpg Portfolio SUMMER POSTAL MAILER | Client: Half Price Books | Art Director, Copywriter & Production Artist: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312323584-A2O4IWGBPIKWJXYTZS9U/spring-mailer-2016.jpg Portfolio SPRING POSTAL MAILER | Client: Half Price Books | Creative Director, Art Director, Copywriter & Production Artist: Meredith Mathews | Results: 25% redemption rate https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312402687-20PEFBC7HTP9OOUV4FLM/holiday-mailer-2016.jpg Portfolio HOLIDAY POSTAL MAILER | Client: Half Price Books | Creative Director & Copywriter: Meredith Mathews | Art Director & Photographer: Mark McKenzie https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312362621-CPTOUOIQ6VSJ1B0SPJ42/summer-mailer-2013.jpg Portfolio SUMMER POSTAL MAILER | Client: Half Price Books | Creative Director, Art Director, Copywriter & Production Artist: Meredith Mathews | Photographer: Darek Tatum https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312458720-WOGN3XLT2TKDQMIB44H3/holiday-mailer-2017.jpg Portfolio HOLIDAY POSTAL MAILER | Client: Half Price Books | Creative Director & Production Artist: Meredith Mathews | Art Director & Photographer: Mark McKenzie | Copywriter: Meredith Mathews & Mark McKenzie https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516313383120-KYQ39C7YO25SCUTC8F3H/image-asset.jpeg Portfolio BANNED BOOKS AWARENESS NEWSPAPER AD | Client: Half Price Books | Publication: DFW Quick | Copywriters: Meredith Mathews & Meredith McKee | Art Director: Jim Brooks | Award: Retail Advertising & Marketing Association GOLD Award https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312827631-BZ7R6EBMTDXI6IQ7FU81/real-simple-mag-ad-rev.jpg Portfolio MAGAZINE AD | Client: The Container Store | Publication: Real Simple Magazine | Copywriter: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312941231-VTR6I1MEYGTDOR4RGRZY/A-storage-with-swank.jpg Portfolio MAGAZINE AD | Client: The Container Store | Publication: Real Simple Magazine | Writer & Designer: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516313110718-HWTCJOJAT9HT1SJWPR7K/127-StreetscapeMag-Ad-Winter-Issue-121417.indd.jpg Portfolio CO-OP MAGAZINE AD | Client: Half Price Books | Creative Director, Production Artist & Copywriter: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312972279-MAIE87F1CNH9ICB3FLOW/127-StreetscapeMag-Ad-Holiday-Issue-091517.indd.jpg Portfolio CO-OP MAGAZINE AD | Client: Half Price Books | Publication: Streetscape Magazine | Creative Director: Meredith Mathews | Copywriters: Mark McKenzie & Meredith Mathews | Production Artist: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312777702-U7P5KN2FWC01TBWNOJ4I/RealSimpleMag-KeyImage-Cropped.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516312872376-TN9BKY0LWLL97CRD3FAU/E-more-glass-half-full.jpg Portfolio MAGAZINE AD | Client: The Container Store | Publication: Real Simple Magazine | Writer & Designer: Meredith Mathews https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516313368857-8L3TN2PJ3O5Q503ED3TJ/BBAW-newspaper-ad.jpg Portfolio BANNED BOOKS AWARENESS NEWSPAPER AD | Client: Half Price Books | Publication: DFW Quick | Copywriters: Meredith Mathews & Meredith McKee | Art Director: Jim Brooks | Award: Retail Advertising & Marketing Association GOLD Award https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1526484644541-GLRZSVYVO4AURGCS04GH/pinterest-content.png Portfolio TRAFFIC-DRIVING PINTEREST CONTENT | Client: Half Price Books | Creative Director, Copywriter & Designer: Meredith Mathews | Results: Pinterest is among the top 3 organic referral sources to HPB.com through content. https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1526479462417-QVHV4A9NPSDUXOT4XME8/digital-email-social-header.png Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1526480062717-HG32EZJ9Z3TJ1S8CUT9Y/MDWsale-videoFBad.gif Portfolio FACEBOOK VIDEO AD | Client: Half Price Books | Creative Director & Copywriter: Meredith Mathews | Video Producer & Web Designer: Darek Tatum | Production Assistance: Zane Hatton | Social Media Strategy: Sam Watson https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1526467353858-JS5NWX6NWVS6KZOMJTSL/HotNewBooksDigitalDisplay.gif Portfolio "OVEN MITTS" EVERGREEN DIGITAL DISPLAY AD CAMPAIGN, SERIES | Client: Half Price Books | Creative Director: Meredith Mathews | Art Director: Mark McKenzie | Web Design & Production Artist: Darek Tatum https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1526465750090-TWTUDLVA2KWQ3ZHXCK8U/HPB945-012917.jpg Portfolio "NATIONAL PUZZLE DAY" PRODUCT MARKETING EMAIL DEPLOYMENT | Client: Half Price Books | Creative Director & Copywriter: Meredith Mathews | Photographer, Email Designer & Developer: Zane Hatton https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1526481724878-K82US8BJ67E3FH4M0NDQ/instagram-ad-video-mock.jpg Portfolio INSTAGRAM VIDEO AD | Client: Half Price Books | Creative Director & Copywriter: Meredith Mathews | Video Producer & Web Designer: Darek Tatum | Production Assistance: Zane Hatton | Social Media Strategy: Sam Watson 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Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1627183318415-B7QS4LQF0C5OC4E671A2/003+2.0+Privacy+%26+Security+Education+Flow+3.png Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/82707751-264a-4374-8486-12536895112e/AetnaHealth-iOS-app.jpeg Portfolio - Aetna Health Member Digital Experience Digital enhancements to the native mobile app for Aetna Health with a focus on key strategic areas of the experience to help users understand their benefits, find care quickly and manage their health information and ID cards on-the-go. 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Make it stand out Header Navigation IA Redesign & Responsive Enhancements 2020 Results: Improved findability, increased engagement on menu items, reduction in time-to-task, copy testing in “Offers” menu leading to 27% lift in clicks and 7% increase in conversions https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1634413052338-C3Y3BD2CBJV1EBU0YQSQ/dash-redesign.jpg Portfolio - Make it stand out Citi.com Post-Login Consumer Banking Account Dashboard Redesign 2020-2021 Results: Higher customer engagement and reduced struggle score, shallow navigation principles improving findability, reduced most-searched-for term by 52%, and reduction in 24-hr call-rate, strategic and contextual marketing for existing customer relationship growth with 58% higher CTR and 15% increase in conversions with cross-sell marketing. https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514582289481-KOVV6FIL9YRST981TAPL/pandora-radio-keyimage.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514845045397-CUYEWRAFA9B9BBJXLTK6/tin-mug-mockup.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515439610723-TF7G8SRJVS6I8JQEYNZT/store-POP-posters-keyimage.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516313580313-CWRFZE3F8H6DZMKBQTSI/outdoor-getaspine-2016-keyimage.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516313549133-DNNEDZ1I55Y6FX3UKJQJ/spring-mailer-2016-sq.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514579532668-S6R0BH9YJ2Y2PJLOEUND/WFAA-TV-projectgreen.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515644572902-DLSEFETOYM4592KH613A/dot-comp-lic-ated.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515806511551-38PB7946SQFS6K1PTN4I/gift-guide2017-keyimage.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1515877252628-J09T08KSJW3CQ8UJYCOF/singleteatin.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1516313520203-YOC0IDQY8KUCUNU8KSJM/RealSimpleMag-KeyImage.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1514824060466-7N54KSZ3ZAVK39MZI92Q/responisive-web-redesign-2014.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1526479601743-R8DNPG61FP2GMY2XDPVU/digital-email-social-header.png Portfolio https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1634412963188-V1REC2VCIIG988AJT5C1/dash-redesign.jpg Portfolio https://meredithmathews.com/about daily 0.75 2022-02-06 https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1567196592858-MRIUP7DO2XJIEGCV7CX8/meredith-mathews-photo.jpg About Meredith Mathews is an advertising and marketing creative leader, and digital UX program director who wears many hats — figuratively and literally. Photo Credit: Camilo Munar https://meredithmathews.com/contact daily 0.75 2019-03-01 https://meredithmathews.com/recs daily 0.75 2023-01-16 https://images.squarespace-cdn.com/content/v1/5a33b362b7411c1532a2b9fe/1673897766786-YLEYCHYV0OW14G5TI3OW/bundles-09-22.jpg Recommendations - Tonies Discount Code Get $15 off your first order of $25 or more at Tonies website on Tonies, Toniebox and Tonies accessories using my referral url. 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