A B O U T
Hello. My name is Meredith. I run on metaphors, fall breezes, stringed-instrument melodies and dark chocolate. I’m an advertising creative and user experience program director with more than 15 years of experience. I’ve been told I’m a bit of a unicorn since I can straddle both design and content, and I leverage that hybrid ability within my work to deliver a solution that hits the spot. Plus, I’m a natural when it comes to creative triage. I have a track record of juggling multiple priorities and stakeholders to meet objectives. I’m deadline-driven and have organizational hard-wiring that makes me an adept project manager. I work with a bias towards action and thrive in an environment where I can orchestrate team members to march to the same beat. I feel comfortable leading a team and fostering talent to drive and inspire the work, as well as getting into the details as the situation requires. I enjoy collaborating hands-on to produce results-centric, award-winning work.
My portfolio includes work for brands like Citibank, Half Price Books, The Container Store, WFAA Channel 8, Dot Complicated by Randi Zuckerburg, Texas Bookman, The World Citizens Guide, Professional Helicopter Services and small business owners. I worked extensively in the retail category for more than 10 years, and also have familiarity with event planning, aviation and financial services industries. From team management, ad copywriting, blog and web content editing, to product package design, product development and product marketing curation, I’ve done a little of it all. And I'm up for new challenges. Still want to know more?
