UX DESIGN
DIGITAL BANKING UX DESIGN CITI.COM + MOBILE APP – If you’d like to see samples of my recent work in UX Design for Responsive Web, Mobile App, Chat Bots and executive presentations, please contact me.
Citi.com Post-Login Consumer Banking Account Dashboard Redesign 2020-2021
Results: Higher customer engagement and reduced struggle score, shallow navigation principles improving findability, reduced most-searched-for term by 52%, and reduction in 24-hr call-rate, strategic and contextual marketing for existing customer relationship growth with 58% higher CTR and 15% increase in conversions with cross-sell marketing.
Citi Mobile App Redesign Design System 2020-2021
Achieved a 4.9 out of 5-star rating average on the iOS App Store.
Header Navigation IA Redesign & Responsive Enhancements 2020
Results: Improved findability, increased engagement on menu items, reduction in time-to-task, copy testing in “Offers” menu leading to 27% lift in clicks and 7% increase in conversions
Citi Mobile App Dynamic Tile Framework 2019
Results: Increased engagement, reduction of time-to-task through dynamic quick actions, 4.9 out of 5 rating in App Store, and built a dynamic framework to personalize the customer experience.
Commercial Cards CitiManager App Registration & Activation Redesign
Citi AI Chatbot Conversational Design & Asynchronous Messaging Service UX 2018-2020
Results: Increased bot containment rate to reduce agent hand-off, total $2.9MM cost savings in 2020
Aetna Health Member Digital Experience
Digital enhancements to the native mobile app for Aetna Health with a focus on key strategic areas of the experience to help users understand their benefits, find care quickly and manage their health information and ID cards on-the-go.
Attain, Personalized Health & Wellness App Digital Experience 2022
Results: Driving digital engagement with 28.9% daily active users, 47.6% weekly active users and 61.1% monthly active users. Earned a 4.7 out of 5 rating in the App Store. Driving measurable behavior change among active members towards healthy actions and preventative care, yielding $10 per user per month medical cost savings.